From creating engaging Instagram captions to uploading regular blog posts, more people than ever fall under the category of ‘writer’. That doesn’t mean that writing is something that comes easily to us all though.
It’s what I do for a living and even I’m guilty of comparing myself to other, more accomplished writers and it can seem even more daunting if writing isn’t something you’ve been trained or feel confident in.
I’m here to say that it doesn’t have to be.
Forget about semi colons, the other bloggers who create amazing written content more regularly than we do and the word count we think we need to hit for SEO purposes for just a minute and take things back to basics. Writing is an extension of you or your business and, unless it actually is your business like it is mine, it doesn’t have to be perfect. We’re human and, as long as we’re writing, in any way, we’re writers to some extent.
Just in case this motivational speel wasn’t quite enough to convince you though, I’ve put together some tips for writing if you’re not a professional writer that I hope will help.
Know what you’re talking about
If writing’s not your strong suit, writing about something you’re knowledgeable on is really going to help. You’ll be surprised at what you know that others might not and want to, plus you can always do some extra research to improve your content. Know what you’re talking about and your audience is much more likely to take notice of your expertise and passion for the subject than they are your syntax.
Make a start
This is the hardest part of writing in my opinion. Even now, the first few sentences are the ones I find the hardest but once you make a start, you can only make progress. No one’s expecting it to be word perfect first time either, so just start writing. I find it helpful to write down the general gist of a piece in one sitting, mistakes and all, then go back and fix it later.
Write like you speak
This is so important if you are the face of your business. People invest in people before they do products and to invest in you, they’re going to need to get to know you better. Your writing is the perfect opportunity for them to do that so it should be a reflection of your personality. If that means including ‘um’s and ‘ah’s, do it. As long as that’s how you actually speak, being yourself is sure to pay off and help you turn followers into customers.
Use a spell checker
Proofreading is a huge part of writing and I’ve written all about my tips for doing it properly in this post. There are a couple of specific spell checker examples in there but the important thing is to just use one. Whether it’s the one that’s built into Microsoft Word or an external app that’s a bit more advanced, it can only help your writing.
Call the professionals
If all else fails, there are people that can do the writing for you. A blatant plug, I know, but it’s true. There’s no shame in admitting that writing just isn’t for you or that you just don’t have the time you’d like to commit to it properly. High quality content over your pride, always!