Hands up if you’ve spent more time than you care to share, creating and scheduling content for a social media platform you hate.
For me, that platform is Twitter. I’ve never really understood it but have still spent at least an hour of my life every week writing and planning posts for it since I started freelancing a year and a half ago.
This weekend I decided to change that and send it to a metaphorical bin where Bebo and Piczo found themselves a while back. If you’re toying with the idea of doing the same with Twitter or another platform you secretly despise, here’s how and why I did.
Put simply, I don’t enjoy it. For me, it seems like a very negative space. If it’s not two people arguing over the latest Brexit update, it’s someone kicking off publically because their ASOS order didn’t arrive on time – not exactly feel-good content
I also really struggled to connect with anyone on Twitter like I had on Instagram and, more often than not, felt like Tweeting was just talking to myself in public.
What took me so long?
Despite never actively enjoying it, it took me a long time to delete my account for various reasons.
I think there’s a strong sense of ‘should’ with any business and Twitter was something I thought I ‘should’ have. To me, it was associated with running a successful business and getting rid of it meant getting rid of potential business opportunities.
I was also reluctant to let go of the few connections I had made. Sara Tasker’s The Insta Chat played a huge part in me clinging on to Twitter. The monthly chat was the only time I actually felt connected to anyone else on the platform but even then we were talking about Instagram.
I hate to say the numbers had an impact but they did to a certain extent. They’re still really low for an account that started a year and a half ago but as soon as I started spending less time on it, they grew which made me question whether or not I should give it another go.
What changed my mind?
Ultimately I didn’t and that was largely thanks to a podcast I listened to with Planning and Productivity Coach, Josephine Brooks. I wrote about it in a roundup of my favourite Pinterest resources if you want to know more but, to summarise, she talked about spending time on things that have a tangible impact on your business which Twitter didn’t for me. I might have told myself I needed it but my stats were telling me otherwise.
How I did it
I don’t mean how in terms of the physical ‘settings, account, deactivate’ process but more how I prepared myself to get rid of it.
Firstly, I monitored those stats for a little while. Putting the effort into creating content and seeing nothing changing in terms of my growth, website traffic etc. week after week was pretty much all the motivation I needed.
Then I stopped using it. My profile was still active but I just didn’t log on to look at it, nor did I feel the need to. Once I realised that, I knew for certain it had to go.
Do I regret it?
Not at all. I’m focusing my time on the platforms I DO enjoy and Pinterest has become my biggest source of traffic since I starting dedicating the time I used to spend on Twitter to it.
I can’t say I’ll never go back in the future but for now, I’m pleased I did it.
What’s your favourite platform. Is there one you’re considering deleting?