I recently delved into the world of Pinterest and have to say, I’ve become slightly obsessed. I’ve had it for years for the purposes of pinning interiors and fashion inspiration but it wasn’t until recently that I considered using it as a tool for my business.
I know it’s something other people have been doing so for a while but if I’m completely honest, I convinced myself I didn’t have the time to commit to another platform. I was focusing on Twitter, Facebook and Instagram, kind of hating the first two and still somehow dedicating a fair bit of time to creating content for them each week. Then I listened to a podcast episode with Josephine Brooks. I won’t go on about it too much just yet because it’s included in the resources below but it helped me free up the time I needed to try my hand at Pinterest and I’m glad it did.
I’m nowhere near a pro but I have gone from 4k monthly viewers to 24k in two weeks and it’s already driving more traffic to my website than Facebook and Twitter ever did which I’m pretty pleased with and that’s all down to the people below.
I hope they can do the same for you.
If, like I did, you need help finding time for another platform, I can’t recommend this podcast episode enough. It’s actually about productivity, specifically when it comes to balancing full-time work alongside a part-time business, but it’s still a super helpful resource and one that played a huge part in starting me off on my Pinterest journey. Josephine talks about spending time on the things that actually impact your business according to your analytics and getting rid of the ones that don’t. Goodbye Twitter and Facebook, hello Pinterest!
Once I got the time side of things under control, I found this article by Vanessa Kynes, a great help when it came to pinning with purpose for the first time. From optimising boards for search to confirming social media accounts, it’s full of handy tips and tricks for things to do when you’re starting out.
It didn’t take me long to start feeling overwhelmed by all the Pinterest resources I was reading though. Being told to show up for x number of hours and pin more times than you can comprehend quickly made me panic. Luckily Jen Stanbrook stepped in to bring me back down to earth with this post about dedicating just an hour a week to the platform. In fact, her blog in general is a great resource for Pinterest advice.
Pinterest itself is a pretty good source of guidance too. Where better to go for information on the platform than the platform itself, right?This post I actually discovered through a hyperlink included in Vanessa’s post. It covers the basics of creating content that performs well and, while it’s definitely not as in-depth as some of the other resources I’ve found, if you’re looking to break down your findings into small, actionable pieces, I recommend giving it a read.
I haven’t technically made it to the end of this challenge just yet but so far, so good. It’s taking me a while to get into because I’m working my way up to the 25 boards with 50 pins each it recommends you start with but it’s refreshing to be given actual figures and goal posts to work towards – I’ve found it really motivating. I’ll keep you posted on my progress but in the meantime, if you’re after a step-by-step guide you can follow, give it a go.
Do you use Pinterest? Follow me!