From taking and editing photos to planning captions, there’s a lot that goes into creating a follow-worthy Instagram feed. It’s the social media platform I spend the most time on by a long way, both personally and professionally, so naturally, I’ve tried my fair share of apps designed to help make using it more straight forward.
That’s why I thought I’d share the ones that have stuck since I first started.
VSCO – for editing
Editing apps aren’t exactly hard to come by these days but VSCO is my personal favourite. I find it really easy to use and I’ve got into such a flow with which parts of the image I adjust that it’s become second nature to me. I use the S2 filter and play around with brightness and sharpness mostly but there are all kinds of aesthetics you can use to enhance your images.
Template – for Stories
This is a recent discovery but it’s already one of my favourite apps for Instagram. I love pretty much all of the templates on there. I purchased the Craft package initially but there’s an option to pay monthly or even annually to access more which no doubt I’ll buy into at some point. Stories are something I definitely need to prioritise and creating a cohesive brand identity is part of that. Template makes that a hell of a lot easier.
Canva – for Stories
Canva is another app I use for Insta story templates. I tend to go for this one over Template when I’m looking for something a little more ‘stand out’ than your average Story. A new blog post for example. It’s also my go-to app for creating Pinterest graphics if they’re something you create regularly. It’s pretty foolproof which, for someone like me who deals more in words than design, comes in handy.
UNUM – for planning
I plan my feed using UNUM. There are fancier features like colour mapping which allow you to be more intentional but even as a simple grid planner I find it really helpful in terms of knowing what to post when. I also plan my captions in-app as and when I’m feeling inspired to do so. It saves me using precious brainpower before my morning coffee has hit.
Record it! – for screen recording
Record it! Is my go-to when I’m looking to switch things up from my usual photos. If I’ve enjoyed a newsletter I’ve subscribed to or want to share something from my blog, it’s a super-simple way to record what’s on your screen and share it to Instagram. The clip saves to your camera roll where you can cut it down and crop it to suit whatever format you need to.
What are your go-to apps for Instagram?