Starting your own blog takes a lot of work but keeping it up to date with regular content is where the real challenge lies. Between coming up with ideas for posts, finding the time to write them and then letting your readers know what’s new, it can be super time-consuming. It’s no wonder then that so many people find posting regularly a struggle – myself included.
For me, it’s something that’s taken a lot of trial and error to get right and I’m still not perfect. I have managed to stick to a semi-regular schedule of (hopefully) helpful content for the last few months though. Here’s how.
Write about what you know
A great place to start is writing about what you know. What’s your profession? Do you have any insights you can share for someone looking to get into it themselves? Maybe you’re just organised and have some advice you could share for someone who isn’t. Not only will writing about what you know give you constant ideas for blog content, it’ll also make the writing itself easy.
Repurpose your captions
If one of your captions on social media sparked a lot of engagement, repurpose it into a blog post. The beauty of a blog is that it offers the opportunity to dive into subjects deeper than anywhere else so don’t worry about repeating yourself, you’ll definitely have more you can add to make your content worth reading.
Create a content calendar
If you struggle to think on the spot, brainstorm as many ideas as you can on a monthly basis and then put them into an editorial calendar with deadlines for publishing. This will help you avoid the last-minute panic of coming up with ideas plus help you stick to a regular schedule your readers will appreciate. It can be physical or digital depending on how you prefer to work but make sure it’s clearly laid out somewhere you’ll see it regularly.
Set a realistic schedule
Just because you’re committing to regular content, that doesn’t mean it has to be multiple times a week. If fortnightly or monthly is more realistic for you and your schedule, it’s better to commit to that than overpromise and under deliver. The main thing is to be consistent, no matter how much content you produce. I committed to weekly when I first started my blog but soon realised it just wasn’t sustainable for me with freelancing and working full-time. Since I’ve loosened the reigns to fortnightly, it’s been a lot easier to be consistent.
Don’t be hard on yourself
Sometimes, despite all of the above, we miss a deadline and that’s ok! If you only have a set amount of time to spare each day, you could always spend it putting thought into a post on Instagram if you think that would be more valuable.
Read for inspiration
Whether it’s other people’s posts or books from fellow entrepreneurs, reading is a great way to get inspired to start a conversation yourself. Pinterest for me is a massive source of inspiration when it comes to blogging. 9 times out of 10 I come away from a browse on there having read something really insightful. I’ve written a post about inspiration posts for entrepreneurs if you’re looking for somewhere to start.
How do you stick to a regular blogging schedule?
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