At least once a day, usually during my morning scroll through Instagram, I see someone struggling to write a caption they feel connects with their audience.
I get it. Writing might be my profession, but I struggle with caption block as much as the next person. Try as I might, I end up typing and deleting them and finding myself in a rush to get to work because of it more often than I probably should do.
When I really think about why, it comes down to one of two things for me. Either I’m feeling unnecessary pressure from Instagram to be constantly ‘on’ or I’m just not feeling particularly creative. The first one I’ve been tackling by doing the exact opposite and only showing up as and when I really feel like it. The second is a little trickier to deal with but I’ve written about my tips on getting a creative funk before.
I’ve got a few when it comes to caption writing specifically though which I thought might be helpful to share.
Don’t overthink it
Easier said than done I know but the more thought you put into writing your caption, the more forced it can come across. Try to think of things that have been on your mind. Instagram? Taking photos? Productivity? The weekend? Translate what’s in your head into the squares and you’ll always have something to say.
Take photos with captions in mind
I don’t know about you but linking the caption to the image can be a big part of the battle. That’s why I sometimes find doing this backwards helpful and thinking of things I want to talk about before I take photos rather than the other way around. I’m not saying captions HAVE to fit photos though. Plenty don’t, mine included, it’s just something to try if you need to shake things up creatively.
Look out for popular topics
What are other people talking about? Do you have an opinion on that? Share it. Minimalism, sustainability and mindfulness are all big topics right now, especially on social media, so add your two pence and start a discussion based around your own ideas.
If you’re struggling with writing captions and finding Instagram, or another platform, a drag, be honest about it. That can be a caption in itself. There’ll always be someone who feels the same way as you and they’re likely to appreciate the fact that you opened up a platform for them to talk about it. We’re all human and showing that side of us in a world that’s filled with picture-perfection can be invaluable.
Take a day off
If you’re really struggling to come up with something to talk about, don’t. Your following isn’t going to disappear overnight because you didn’t post when you usually do. Like I said, for me, half the pressure comes from showing up all the time so take some of that off and come back tomorrow with a fresh perspective. An engaging caption that’s taken a couple of days to create is better than a half-arsed one you rushed just to get up, right?
Do you ever struggle when it comes to writing captions? Any tricks you’ve found helpful?