Whether you’re using your blog as a creative outlet or to grow your online following, the benefits of having one are endless. It’s the keeping it up to date that’s the pain in the derriere.
Mine’s a little bit of both. I enjoy the writing process because writing’s what I love to do but it also has a pretty big part to play when it comes to building my freelance copywriting business. That’s why I try to keep on top of it with a new post every week – most of the time!
It’s easier said than done though. I’ve talked about being a freelance copywriter who suffers from Writer’s Block before and it’s arguably even worse when it comes to my blog. If I’m working on something for a client with a tight deadline, I’ve got no choice but to get over it and get writing but if it’s for myself it’s a lot easier to let slip.
I’ve found planning my blog posts in advance helps me to stop that from happening though. When I am feeling creative, I’ll jot down 10-20 blog post ideas that I can come back to when I’m not in the zone and I thought I’d share some of the more versatile ones with you in case you were in need of some inspiration.
Podcasts, films, blogs and clothing items are just a few of the many topics you could base a favourites post around. I personally love both writing and reading them and they’re a great way to incorporate a weekly/monthly series into your blog.
From savvy social media advice to photography tips, sharing is caring when it comes to your expertise. I’ve struggled a lot with these kinds of blog posts as I don’t always feel qualified or experienced enough to be giving advice but there’s bound to be someone who could benefit from your knowledge, however basic you might think it is.
Travel is another fail-safe topic to talk about. It doesn’t mean you have to have travelled to the most exotic destinations in the world either. You could write about something as simple as a weekend retreat in the UK that sparks fond memories. It might just inspire someone else to book a few days away.
Interior design is huge in the blogging world so, if you’re comfortable enough to show people around your home, even if it’s just a small space you’ve style well, it’s worth considering doing as part of a blog post. I for one would definitely read it so link me in the comments if you put this one into practice.
You don’t have to be a professional chef to impart some wisdom in the kitchen. Cooking is something you probably do on a daily basis so it only means slowing down, documenting the process and taking some photos along the way. A great option if you’re strapped for time.
Facts about yourself
Sharing some simple facts about yourself, whether it be what you studied at university or an introduction to your pets, is a great way for people to get to know you a little better. They’re also much more likely to revisit your blog and your newer posts in the future once they do.
Goals are another great insight into the life of the writer behind the blog but they can also be super motivational for you personally. Pressing publish and committing to your goals on the internet might just scare/ pressure you into sticking to them.
A wish list
I don’t know about you but these are a lifesaver for me as a reader. Some website are so overwhelming with pages and pages and pages of similar products making it near impossible to online shop without a purpose and that’s where these types of blog posts come in. I love reading people’s wish lists because they basically do the filtering for me and you could do the same for someone else.
Social media experiences
Everyone loves to hate social media and it’s great to hear about other people’s experiences, especially if you can relate them to yours. Did you go from 0 – 1000 followers in a matter of weeks or has it been a slower process and why do you think that is? The blasted algorithms mean there’s so much variation so your experience is bound to resonate with someone.
What are your go-to blog post ideas for when the creativity just isn’t flowing?